1. Waste of food - 25% of the food prepared in restaurants, event halls,
coffee shops, supermarket chains, and hotels is being thrown away.
2. People want to buy quality food at a lower cost.
USER RESEARCH - KEY INSIGHTS
People don't want to feel that they are overpaying for stuff. especially food, that you most often consume at the same time that you bought it.
People feel that quality food is priced too high in this economic situation.
People feel extra good if they pay less for the food they like and they don't mind waiting for the right time to buy it.